KellyOCG
Harnessing ABM to help a new service blossom
One of KellyOCG’s first ABM campaigns, which helped them launch a brand new product in the high-growth business market.
Silver Winner for Best ABM Campaign at B2B Ignite ’23
The trouble with flexible talent management
For high-growth mid-market companies, hiring and managing flexible talent can be tough. Retaining visibility and control of quality of output and costs are no mean feat while a company looks to maintain its rate of growth, and that’s why KellyOCG GO was launched. Whereas most Managed Service Providers (MSPs) are bespoke offerings for large enterprises, GO is a streamlined, standardised model ideal for mid-market businesses.
Finding the balance between process and progress
To raise awareness of KellyOCG’s GO offering, and drive interest to deliver net new logos among carefully selected clusters of accounts, we developed a visually ingenuitive creative concept. It spoke to the delicate tipping point high-growth businesses face, as they look to develop more structure and process while retaining the agility and innovation that helped them grow in the first place.
Bringing Account-Based thinking to the fore
This was one of KellyOCG’s first ABM campaigns, and we gave them one to remember. Developing a focused and highly collaborative programme approach, we built a full 1:Many campaign including landing pages, email comms, thought leadership pieces, social outreach as well as intimate, exec-level experiences and roundtables. While the campaign is ongoing, it’s just the beginning for our partnership with Kelly Services, with more seriously category-defining work to come.
“Digital Radish showed an immediate and thorough understanding of our business’s unique complexities, quickly establishing themselves as a crucial part of the team.”
Lauren Clovis, Head of Marketing, KellyOCG
Selbey Anderson Group of agencies