Tag: ABM

The age of experience: Defining ABM’s new era

What does the new era of ABM look like?

Locked down, not out: How Veeam kept things personal amid a pandemic

Our Co-Founder Renaye’s talk from The ABM Conference 2020

ABM and COVID-19: Adjusting your strategy to a strange new world

We look at what COVID-19 means for ABM and how we can adjust our B2B marketing strategies to recalibrate to this new reality.

Zonal

Zonal Standing out, with the use of camouflage  A unique, body-art-led campaign that cast the limelight on Zonal’s unique employees – by painting them into the background.  In 3 months, the campaign gathered… video views 0 landing page views 0 content downloads 0 Putting people in the spotlight At a tough time for hospitality in […]

KellyOCG No Fluff

KellyOCG Using creativity to cut through industry fluff A refreshingly honest campaign to boldly ram home why KellyOCG is the standout global workforce solutions partner in an industry awash with ‘fluff’.   In just a few months, the campaign has been a big success, resulting in: new opportunities generated $ 0 mil won in new business […]

KellyOCG

KellyOCG Harnessing ABM to help a new service blossom One of KellyOCG’s first ABM campaigns, which helped them launch a brand new product in the high-growth business market. Silver Winner for Best ABM Campaign at B2B Ignite ’23 in pipeline revenue $ 0 mil MQLs 0 + webinar registrations 0 The trouble with flexible talent […]

Exasol

Exasol A high-growth ABM engine to end retro expectations Gold Winner for Best Use of Content Marketing at B2B Marketing Awards ’21 Gold Winner for Best Sales Enablement Initiative at B2B Marketing Awards ’21 Gold Winner for Best Use of ABM at B2B Marketing Awards ’21 A highly targeted ABM engine at scale that used […]

Applaud

Applaud Employee Experience, Evolved An award-nominated ABM campaign that reclaimed Applaud’s market-leading voice and creatively disrupted the digital employee experience (EX) market.  impressions 0 sales opportunities in eight weeks 0 ROI 0 % Standing out from the crowd With the pandemic raising employee expectations around flexible working and HR technology, and competitors crowding into the […]

Masternaut

Masternaut OEM Getting personal with the world’s biggest vehicle manufacturers A one-to-one ABM campaign that gained a Europe-wide contract with Ford, opened conversations with the world’s biggest vehicle manufacturers and won a GOLD International B2B Marketing Award. ROI 0 % international engagement with target accounts 0 % response rate across all account contacts 0 % […]