5 lessons for global brand campaign success
Brand is back baby! Remote working, multi-regional teams, and the ever evolving buying journey has made targeting B2B buyers harder than ever. It’s why global brand campaigns have become so important – to build trust, raise awareness and turn passive buyers into brand advocates. But reaching audiences across the globe comes with a unique set […]
Zonal
Zonal Standing out, with the use of camouflage A unique, body-art-led campaign that cast the limelight on Zonal’s unique employees – by painting them into the background. In 3 months, the campaign gathered… video views 0 landing page views 0 content downloads 0 Putting people in the spotlight At a tough time for hospitality in […]
Console Connect
Console Connect An OOH takeover that stole the spotlight from industry giants Helping a new challenger brand make a big awareness bang, without the big budgets. Facing up to global titans Console Connect is a new telco challenger brand up against global titans in a commoditised space. It needed to both cut through the […]
GBG
GBG A happy ever after for a sector-leading client Weaving a new brand tale for identity and fraud solution providers GBG. Guarding GBG against security industry giant slayers Known for its innovative identity verification technology, GBG is the top brand in its highly commoditised space. But having added some game-changing new tech to ward off […]
Addleshaw Goddard
Addleshaw Goddard Helping UK boardrooms change their tune Gold Winner for Best Use of Creative at B2B Marketing Awards ’24 Silver Winner for Best Enterprise Targeted Campaign at B2B Marketing Awards ’24 A highly creative, music-led campaign that used original in-house musical compositions to present a key piece of thought-leadership in a way B2B has […]
Kelly International
Kelly International Using the drama of film and TV to blaze a new trail(er) Reaching an international audience and overcoming the challenges of seeking temporary talent across the globe with ‘the most dramatic campaign seen in B2B’. in pipeline revenue £ 0 million impressions 0 increase on MQL target 0 % The drama of filling […]
Neo4j
Neo4j Engaging high-potential customers with precision ABM Gold Winner for Best Customer Growth or Retention Initiative at B2B Marketing Awards ’24 Gold Winner for Best Sales Enablement Initiative at B2B Marketing Awards ’24 An ABM campaign designed to grow Neo4j’s footprint within 8x “platinum” accounts. pipeline revenue $ 0 million new customer contacts 0 ROI […]
Applaud
Applaud Employee Experience, Evolved An award-nominated ABM campaign that reclaimed Applaud’s market-leading voice and creatively disrupted the digital employee experience (EX) market. impressions 0 sales opportunities in eight weeks 0 ROI 0 % Standing out from the crowd With the pandemic raising employee expectations around flexible working and HR technology, and competitors crowding into the […]
Auth0
Auth0 An unforgettable “log inn” experience “The Log Inn” was a truly unforgettable creative campaign that physically represented the negative experiences customers endure during poor login journeys. Checking-in in style Auth0 is a leading Customer Identity and Access Management (CIAM) platform whose main challenge was one of education; their audience underestimated the importance of their […]
Selbey Anderson Group of agencies