Console Connect

An OOH takeover that stole the spotlight from industry giants

Helping a new challenger brand make a big awareness bang, without the big budgets.

 

Facing up to global titans

Console Connect is a new telco challenger brand up against global titans in a commoditised space. It needed to both cut through the category and reposition itself as a strategic enabler of data movement, without the massive budgets enjoyed by competitors.

Creating the impression of a giant 

So we had to think smart, maximising the investment at three of the world’s biggest tech events by dominating the journey around it. Covering the airport, train station, taxi ride, event stand, and amplified further by speaker sessions, geo-targeting and digital retargeting, we surrounded the cities, before, during and after the event, creating the presence of a much bigger company.

Hard-hitting, locally-nuanced humour

The ads on the journey were instantly hard hitting – tailored to the region and using humour to connect quickly with the local audience. From London, to Las Vegas and Singapore (did you know ‘rubber time’ is the Singaporean concept that time is flexible?), we ensured this challenger brand arrived with a bang bigger than the market leaders. One competitor was even overheard saying: “what are we going to do about Console Connect, they’re everywhere.”

 💂London💂

🎲 Las Vegas 🎲

🦁 Singapore 🦁

“Not only was the creative execution bold, original and beautifully crafted, but the results spoke for themselves. We saw a significant boost in engagement, brand visibility and conversion metrics.”

Ilvija Skerskane, Vice President, Digital Solutions Marketing

Hear what our client,
Ilvija, had to say...

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