Category: Brand

How to use humour in your B2B writing without cracking your tone of voice

When people talk about ‘funny’ (funny haha, not funny weird) brands, they tend to think of a brand film. Humorous TV adverts are remembered and talked about for years. But, this is a once in a blue moon execution. In fact, a brand will find more frequent opportunities to be consistently funny through their tone […]

Zonal

Zonal Standing out, with the use of camouflage  A unique, body-art-led campaign that cast the limelight on Zonal’s unique employees – by painting them into the background.  In 3 months, the campaign gathered… video views 0 landing page views 0 content downloads 0 Putting people in the spotlight At a tough time for hospitality in […]

KellyOCG No Fluff

KellyOCG Using creativity to cut through industry fluff A refreshingly honest campaign to boldly ram home why KellyOCG is the standout global workforce solutions partner in an industry awash with ‘fluff’.   In just a few months, the campaign has been a big success, resulting in: new opportunities generated $ 0 mil won in new business […]

Addleshaw Goddard

Addleshaw Goddard Helping UK boardrooms change their tune  Gold Winner for Best Use of Creative at B2B Marketing Awards ’24 Silver Winner for Best Enterprise Targeted Campaign at B2B Marketing Awards ’24 A highly creative, music-led campaign that used original in-house musical compositions to present a key piece of thought-leadership in a way B2B has […]

KellyOCG

KellyOCG Harnessing ABM to help a new service blossom One of KellyOCG’s first ABM campaigns, which helped them launch a brand new product in the high-growth business market. Silver Winner for Best ABM Campaign at B2B Ignite ’23 in pipeline revenue $ 0 mil MQLs 0 + webinar registrations 0 The trouble with flexible talent […]

Multilaw

Multilaw A rebrand to end distance between people and places An era-defining rebrand for one of the world’s premier global law networks, built on the trust of enduring professional relationships. Defining a new era for Multilaw Multilaw has been one of the globe’s most trusted law networks for three decades, but in that time, the […]

Life for a Cure

Life for a Cure Helping a charity to protect young people against meningitis A pro-bono brand refresh for a family-run charity on a mission to prevent any more young lives being lost to meningitis. A mission to save young lives The charity Life for a Cure was founded as a legacy to Ryan Bresnahan, a […]

Ticketer

Ticketer Bringing to life a world of public transport possibilities Using our unique approach to branding, we redefined the brand, helping Ticketer to make public transport personal. Capturing their innovative technology and exceptional customer service, the new brand now has the differentiation needed for the future. Challenge Ticketer has been revolutionising bus ticketing for over […]

Atlas

Atlas A rebrand taking a passionate challenger back to its roots Leveraging Atlas’ advantage as a passionate challenger in the Master Trust industry, we took this brand back to its roots to what matters most: the financial futures of every member. Challenge With changes in the pension Master Trust industry, Atlas had a window of […]