Life for a Cure
Helping a charity to protect young people against meningitis
A pro-bono brand refresh for a family-run charity on a mission to prevent any more young lives being lost to meningitis.
A mission to save young lives
The charity Life for a Cure was founded as a legacy to Ryan Bresnahan, a fit, healthy and full-of-life 16-year-old who died suddenly of meningitis. As a charity run by the family around their day jobs, this pro-bono project needed to add value where it would make the most impact, enabling the family to spend more time helping to save lives.
Making an impact where it matters
This brand refresh stayed true to the nature of Ryan; youthful, vibrant and energetic. Bespoke illustrations of Ryan doing what he loved helped to further keep his legacy alive. With a powerful, personal story behind the charity, we defined and clarified their messaging, helping to raise important awareness amongst young adults and parents.
Keeping a legacy alive
Now the charity has a consistent visual and verbal identity that can be easily used by volunteers and recognised by supporters. A package of assets including ready-to-customise social media posts saves the family valuable time so they can reach even more young people.
This charity has a close personal link with one of the Radishes, and we’re grateful to them and the family for putting their trust in us. You can find out how to support a Life for a Cure here.
We have regular pro bono projects, so if you know of a charity that we could help, we’d love to hear more.
Selbey Anderson Group of agencies