Sinequa
Unifying data perspectives through enterprise search
A one-to-few and one-to-one ABM programme targeting financial services and manufacturing industry leaders who were unable to see the full picture when it came to their customer data, a challenge brought to life by clever creative and highly targeted and informative content.
Say goodbye to information gaps
Organisations within manufacturing and financial services were facing an information gap, often lacking a truly unified view of their data, which can impact both service quality and productivity. With a newly defined proposition and creative concept, we helped Sinequa demonstrate how large firms could unite their data to see the full picture, breaking free from historic silos.
See the full picture
Through a programme of ten content pieces — including an interactive ROI Calculator, all personalised for 1-1 accounts – Sinequa articulated specific persona pain points throughout the buyer journey, underlining the positive revenue impact of enterprise search.
Expanding horizons with ABM
The campaign successfully engaged key decision makers within a huge 89% of target accounts, culminating in 13 meetings booked for Sinequa’s business development team, giving them an opportunity to demonstrate the value that enterprise search could bring to organisations.
Selbey Anderson Group of agencies