Branding and brand campaigns
Capturing and communicating your true orginality.
We know how to create and build distinctive brands that will connect meaningfully and deliver commercially. To achieve sustainable growth, investing in your brand is critical. Through branding, (both brand strategy and identity) and brand building campaigns, we form long-term memorability of your brand, so that when buyers are ready, they think of you.
Why our branding and brand building is different
Branding
We develop brand strategies and visual and verbal identities using brand codes to capture what makes you distinctive to customers and differentiated in your market.
Brand campaigns
Brand building campaigns that catch the eye and capture the hearts of B2B buyers, telling your brand’s story and increasing awareness.
Bold creativity, audience approved
Whether we’re unearthing your true originality in a rebrand, or communicating that originality through a brand campaign, creativity is at the heart of everything. And we test all creative, both visuals and messaging with your audience to ensure it hits the spot.
Deep insight, deeper understanding
We understand your market, competition, audience and internal stakeholders, through interviews, workshops, surveys and qualitative and quantitative research. Making sense of these insights results in originality grounded in understanding.
Navigating complex businesses
We’re experts in navigating complex businesses and decision making units, across the globe. We take a strategic perspective from brand architecture through to brand strategy, and work together to get the best outcomes for your business.
Revitalise and modernise the visual brand identity
Control growing product/ service portfolio
Communicate the core purpose and values of the business
Attract top talent and Engage employees in the brand
Rising to your challenges. Hitting your goals.
Increase brand awareness and salience
Shift market perceptions
Differentiate in a crowded segment
Support market expansion & M&A
What we do
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Brand strategy – purpose, positioning, values
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Brand architecture
Brand naming
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Brand messaging and TOV
Brand visual identity and guidelines
Brand global rollout
Brand monitoring and tracking
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Brand building campaigns
Always on global creative
Radish 360 is our always-on global creative help desk, providing high-quality design assets on demand, at any time, anywhere in the world via the Design 360 platform.
FAQs
As a B2B brand and marketing agency, we’ve encountered numerous factors that have prompted a rebrand. If you’re not standing out from the competition. If you’re not attracting the investment or talent you want. If you’re moving into new markets, or launching new products and services and the brand no longer fits. If your team gives very different answers to “What does your company do and why?” If you’re going through a merger or acquisition. If there’s inconsistency across your brand touchpoints. These are pivotal moments of change and signs that suggest you’re ready to rebrand.
Our B2B branding and brand campaigns start with the research and evaluation of major macro factors, market, competitor, audience and internal stakeholder contexts that all inform development. With that, we analyse the current-to-future state of your business, brand and services/ products, before providing a gap analysis to find the space your brand can position to win. We make sense of all these insights and apply creativity to deliver an original, authentic brand hypothesis.
From our experience as a B2B brand and marketing agency, it’s always better to have up-to-date market and customer research to inform rebrands, but it can be costly and time consuming. Radish has methods for getting insights in cost-effective and efficient ways that can enable you to kick off rebrands rapidly.
That depends on a lot of different factors, including whether it’s a rebrand or brand refresh, your stakeholders availability, but normally it’s between 3-6 months from kick off to roll out.
A rebrand is a comprehensive, often dramatic revision of a business’ brand. It includes full research, insight, brand strategy, visual and verbal identity, messaging, and ideally initial GTM launch and execution.
An evolution is the modification of a brand from its current position to a more relevant version. It’s an incremental update that can cover the brand strategy and visual identity, or sometimes one or the other. It’s often used for businesses that have more recently rebranded but possibly brought in another business, or gone into another market, or who feel their rebrand does not quite hit the mark.
Rebranding rejuvenates the perception of your company and highlights a commitment to improvement that positively impacts customers, internal stakeholders and wider stakeholders such as prospective employees, investors, local communities, analysts and trade authorities. Clear, transparent communication throughout the rebranding process is crucial to ensure internal stakeholders understand the reasons behind the change, how it benefits them, and that their voice is being heard. Considered, consistent communication at launch means your customers are even more emotionally invested in your brand, building loyalty with every interaction.
Firstly, as one of the best B2B marketing agencies around, you’ll feel like you’re in safe hands. Secondly, we all love what we do and our clients have said they love our energy and passion. We’re proactive, always bringing new innovations and ideas to the table. We push the brief. Often, that means delivering something unexpected, something out there (we once pitched a Gemma Collins concept to a law firm, but don’t let that put you off). We don’t gatekeep our resource, which means that when you work with us, you get access to a whole host of expertise and skills from strategists, copywriters and designers.
Selbey Anderson Group of agencies