Category: Marketing

This Girl Can: The Marketing Campaign That Could

Have you heard the slogan ‘This Girl Can’? Chances are, you probably have. Created by FCB Inferno, Sport England’s marketing campaign to get more women into sport has been one of the most successful campaigns of the year. Just look at the #ThisGirlCan hashtag on Twitter to see the lasting impact the campaign has had […]

6 Smart Ways To Balance Your Budget Across Marketing Channels

It doesn’t matter if you’ve got mega-bucks or a shoestring budget. You need to balance your spend across marketing channels in a clever, informed way – or risk needlessly wasting your hard-earned cash. But how do you isolate the right marketing channels when the possibilities are seemingly endless? From digital marketing to offline collateral, your […]

Why Direct Mail is Not Dead

Whilst spend on digital is increasing fast, we believe that the old favourite, direct mail, is an important channel in the marketers’ toolkit. As information available online escalates, attention spans are dwindling. It’s easier to simply hit delete than sift through your inbox or scroll past a sponsored tweet rather click through the link. The […]