Category: Marketing

What Kind of Marketer Are You?

Marketing is such a wide and varied industry, that there are various different personas, all with their own abilities, strengths and skills, that make up a marketing team or department. We constructed six personas, based on research by SAS to help you work out where you fit in the marketing team. Take a journey down our flowchart […]

6 Ways Marketing Automation Can Improve Your B2B Campaigns

Searches for ‘marketing automation’ are at an all-time high according to Google. Marketers are looking for ways to make their jobs easier and their campaigns more effective. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Investing in automation software is top of many marketers’ lists in 2017: 55% of […]

The Top B2B Marketing Tools You Need To Use

To be the best marketer you can be, sometimes you need a little help from tools and apps. From automation to Influencer marketing, there are lots of trends this year that marketers are embracing and there are plenty of tools out there to help you do this. We’ve rounded up our seven favourite apps and […]

How To Use Your Customer Data For More Efficient Marketing

“Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organise and, ultimately, how to activate the data.” Mark Flaharty, executive VP of advertising at SundaySky, hit the nail on the head; data has become an integral part of any marketing strategy. 77% of […]

Opportunities For Virtual Reality in B2B Marketing

The developments in virtual reality (VR) really hit the headlines this year. It has been a steady build up to this point, but the technology has finally entered the mainstream, clearing the way for marketers to use it to their advantage. Starting with Mobile World Congress in February, Samsung announced their S7 and S7 Edge […]

7 Habits of Highly Successful Marketers

We all want to be the best person we can be, but in a complex job like marketing, it can be hard to know what steps to take to make improvements to help deliver the best work possible. But simply setting yourself up for the working week and taking on the right frame of mind […]

7 Reasons Why You Need A Copywriter For Your Marketing Campaign

Everyone can write, but not everyone can write well. Whether you hire an in-house writer, freelance out individual projects or use an agency to develop your content, having a copywriter working on your content not only ensures work is done to a high standard, but also benefits you in other ways… Time is money It […]

7 Social Media Marketing Nightmares

It’s that time of year again: Halloween, when our worst fears are brought to life. We’ve collected some truly horrific social media situations that would scare any social media manager. It can happen to anyone so try not to let these social nightmares keep you up at night!  PR backfires McDonalds – #McDStories In an […]

Marketing Buzzword Dictionary

Buzzwords, love them or hate them, they are frequently used in the marketing world. Digital Radish has put together an A – W (sorry, XYZ didn’t make the cut!) of key buzzword definitions and examples to demystify the jargon. A – Always On With so many communication channels open to us, and a continual connection to […]