Category: Creative Campaigns

LGBT+ History Month: 3 groundbreaking campaigns from the ’80s and ’90s

Subaru In the 1990s, Subaru did some research to identify four groups of key buyers in their American market. They made a surprising discovery – there was a fifth group, and they were single women living as the head of a household. Subaru “coded” the ads so that only lesbians would understand – there were […]

5 lessons from winning ‘Best Use of Creative’

We’ve been chasing the highly coveted ‘Best Use of Creative’ B2B Marketing award for several years now, and we’ve finally bagged it with one of our clients, the global law firm Addleshaw Goddard. So we thought we’d share some of the lessons we learned from winning the award, and how to create work that’s unforgettable. […]

Creating meaningful ABM experiences with Applaud

In a recent talk at the latest Global ABM Conference, we break down our uniquely experiential approach to an award-winning ABM campaign

Why emotion is so important in B2B (and three campaigns that nailed it)

A handful of brilliant B2B campaigns that use emotion to make them memorable

Four ways to turbocharge innovation

Tips and tricks to springboard novel thinking and fresh ideas

We’re 7x nominees for 2021’s B2B Marketing Awards

We’ve been nominated for a grand total of SEVEN nominations for our campaigns with Exasol and LifeWorks, including a shortlist for “Agency of the Year”.

Animal instincts: 10 animal-branded campaigns and why they work

The wild-side of B2B marketing

Striking gold (and silver!) at The B2B Marketing Awards

We’re B2B award winners!

Banging result: We’re 2x The Drum B2B Award winners!

Exciting news from one of the top B2B awards around…