The grass is greenest where you water it: investing in existing customers
Written by Charlie Boon, Strategy Lead at Digital Radish For many businesses, winning a new client is the culmination of considerable amounts of time, effort, and money. This is quickly followed by establishing (or attempting to establish) a long and healthy relationship with the new client. But, what would happen if the same resources and […]
Not using humour in your B2B advertising? Joke’s on you
By Brian McKay, Copy Lead at Digital Radish Knock! Knock! Who’s there? Gopher. Gopher who? Gopher it! You can do it! Oh dear (wipes away tears of laughter), what a classic. As well as being hilarious, there’s a reason this article starts off with a joke. The importance of comedy in B2B campaigns B2B advertising […]
5 ways to reduce content fatigue in B2B marketing
‘Familiarity breeds contempt’. A bold statement, we know. But what does this have to do with B2B content marketing? Well, to put it simply, audiences are growing tired of being served the same lackluster content and are looking for something more. More exciting. More engaging. More authentic. Yes, traditional formats such as webinars and whitepapers are […]
How we create unforgettable (and award-winning) content
We’re thrilled to announce that we’ve won Gold at this year’s Fintech B2B Marketing Awards for Best Use of Innovative Content with our client Quantexa. It’s probably not the first time you’ve heard us talk about this campaign. Our co-founders Lorna and Renaye spoke about it at this year’s Ignite USA conference in their keynote speech, and it’s been nominated for […]
How to take the bland and boring out of B2B tone of voice
So, you’re writing copy for your B2B business. You know you should be informative and authoritative, but that doesn’t mean you have to be bland. You may be writing for a business, but it’s real people reading; people who are short of time, with even shorter attention spans. A powerful tone of voice will help […]
Content Marketing Metrics You Need To Be Measuring
Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is. Marketing […]
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