Content - radishagency.co.uk

The grass is greenest where you water it: investing in existing customers

Written by Charlie Boon, Strategy Lead at Digital Radish For many businesses, winning a new client is the culmination of considerable amounts of time, effort, and money. This is quickly followed by establishing (or attempting to establish) a long and healthy relationship with the new client. But, what would happen if the same resources and […]

Not using humour in your B2B advertising? Joke’s on you

By Brian McKay, Copy Lead at Digital Radish Knock! Knock! Who’s there? Gopher. Gopher who? Gopher it! You can do it! Oh dear (wipes away tears of laughter), what a classic. As well as being hilarious, there’s a reason this article starts off with a joke. The importance of comedy in B2B campaigns B2B advertising […]

5 ways to reduce content fatigue in B2B marketing

‘Familiarity breeds contempt’. A bold statement, we know. But what does this have to do with B2B content marketing? Well, to put it simply, audiences are growing tired of being served the same lackluster content and are looking for something more. More exciting. More engaging. More authentic. Yes, traditional formats such as webinars and whitepapers are […]

The Digital Radish Book Club: December’s top picks

We’re coming up to the end of an amazing year, and as it’s nearly Christmas it feels like a good time to take stock of the things we’re grateful for. It’s been an incredible 12 months at Radish HQ, where our clients and fellow Radishes have taken us to new heights and inspired us to […]

The Digital Radish Book Club: November’s top picks

Everyone is talking about AI. And rightly so. It’s going to be one of the most important debates of the next decade. The technology is already transforming the way we live and work – but there’s an understandable divide over whether these changes are good for us or not. As marketers we see cause for […]

Great minds don’t think alike! Embracing neurodiversity in agency life.

We’re all different, and that’s an amazing thing. A creative agency without the variety of different personalities would be a very uncreative agency indeed, and so, having recently completed our agency-wide DEI survey, we were pleased – if not entirely surprised – to find that Digital Radish is a very neurodiverse place to work. In […]