Category: Branding

Brand and demand – what’s all the fuss about?

For marketers, it’s often presented as a choice between one or the other. But combining brand investment and sales activation can lead to spectacular results

7 tips for turning your charity campaign into a social movement

CHARITIES – THE BIG CORPORATE BRANDS ARE STEALING YOUR THUNDER They’ve been at it for years. Ever since 2008’s financial crash, which saw public trust toward brands plummet, they’ve been subtly shapeshifting their marketing methods. Out went the more traditional, product-led marketing to be replaced with a shiny new brand image, centred around socially conscious […]

Calling all technology brands: Is your B2B marketing up to scratch?

TIMES ARE CHANGING And technology brands like yours are a huge part of that. The technological landscape is evolving at a rate of knots and yet, when it comes to B2B Marketing, those same brands are falling behind. In such a crowded tech landscape which has seen martech vendors soar from 150 to almost 4,000 […]

A business case for B2B rebranding

So you’ve recognised the need for change, that to move forward, to beat competitors and to keep the best talent, your b2b tech business needs a rebrand. But brand is often misunderstood by leadership, so how do you push through such an important investment and prove its value? You’ll need a business case to get […]

What are you talking about?

How to find your brand’s unique voice – and own it Most B2B businesses don’t just sound the same, they say the same thing too. This means, there’s a big opportunity for B2B brands brave enough to say something different, to have a unique voice. Here we share our tried and tested methodology to finding […]

Jump on board the Ticketer rebrand

Ticketer has been revolutionising bus ticketing with its innovative products for the last ten years. In fact, if you’ve been on a bus outside of London you’ve probably used one of their machines. They had big plans for expansion with aims to diversify their product range and enter new international markets. The problem? Their brand […]

How to engage employees in a rebrand

A company rebrand is much more than just refreshing the logo. It needs a vision that inspires customers, values that employees can live by, and a proposition that differentiates you from your competitors. You might think that’s the hard part done. But a brand’s success depends on all employees being united behind it, being confident […]

How to take the bland and boring out of B2B tone of voice

So, you’re writing copy for your B2B business. You know you should be informative and authoritative, but that doesn’t mean you have to be bland. You may be writing for a business, but it’s real people reading; people who are short of time, with even shorter attention spans. A powerful tone of voice will help […]

When You Move Branding Project

Here at Radish towers we recently completed an exciting branding project for one of our clients, the modern property law firm, When You Move. Take a look into the brand journey and how we ended up with a completely fresh new look, which has helped to support When You Move’s recent exponential growth. The Challenge Launching into […]