The grass is greenest where you water it: investing in existing customers
Written by Charlie Boon, Strategy Lead at Digital Radish For many businesses, winning a new client is the culmination of considerable amounts of time, effort, and money. This is quickly followed by establishing (or attempting to establish) a long and healthy relationship with the new client. But, what would happen if the same resources and […]
Not using humour in your B2B advertising? Joke’s on you
By Brian McKay, Copy Lead at Digital Radish Knock! Knock! Who’s there? Gopher. Gopher who? Gopher it! You can do it! Oh dear (wipes away tears of laughter), what a classic. As well as being hilarious, there’s a reason this article starts off with a joke. The importance of comedy in B2B campaigns B2B advertising […]
5 ways to reduce content fatigue in B2B marketing
‘Familiarity breeds contempt’. A bold statement, we know. But what does this have to do with B2B content marketing? Well, to put it simply, audiences are growing tired of being served the same lackluster content and are looking for something more. More exciting. More engaging. More authentic. Yes, traditional formats such as webinars and whitepapers are […]
The Digital Radish Book Club: February’s Top Picks
Our book club is all about exploring unconventional approaches to B2B marketing. So, a lot of our time is spent reading books that spark our creativity, from science fiction novels to big-idea books on AI. This month, we’re diving into the weeds of marketing strategies and the mechanics of how businesses operate, refreshing ourselves on […]
Which platforms create the best AI images for B2B marketers? We tested 3 to find out
By 2025, 90% of content online is going to be produced with the help of AI, according to the latest Europol Innovation Lab. Just let that sink in. Let it percolate around your brain like a strong coffee on a cold Monday morning. There are so many AI tools available that 90% might even be a conservative […]
The Digital Radish Book Club: January’s top picks
Resolutions? We’ve had a few. But one that we’re determined to stick to in 2024 is to create innovative and unforgettable content that pushes things to the next level. In that spirit, we’re sharing three books that really hit the mark for our content and creative team – “The Boron Letters” by Gary C Halbert, […]
The B2B marketing trends you can’t ignore in 2024
At this time of year, there’s countless marketing trend reports around. So we asked our strategists what are the B2B marketing trends that will be *really* important in 2024 – the useful ones that will change our day-to-day working lives. Here’s what they said… Real ESG driven by greenwashing fatigue With brands such as Starbucks […]
5 lessons from winning ‘Best Use of Creative’
We’ve been chasing the highly coveted ‘Best Use of Creative’ B2B Marketing award for several years now, and we’ve finally bagged it with one of our clients, the global law firm Addleshaw Goddard. So we thought we’d share some of the lessons we learned from winning the award, and how to create work that’s unforgettable. […]
The Digital Radish Book Club: December’s top picks
We’re coming up to the end of an amazing year, and as it’s nearly Christmas it feels like a good time to take stock of the things we’re grateful for. It’s been an incredible 12 months at Radish HQ, where our clients and fellow Radishes have taken us to new heights and inspired us to […]
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