Category: ABM

What is Account-Based Marketing really all about?

Unlike ‘touch base’ and ‘blue sky thinking’, ‘Account-Based Marketing’ is a buzzword that has earned its seat in the boardroom. And it’s not all hype. In fact, 87% of marketers say ABM delivers higher ROI than other marketing tactics. At the end of last year, the Radishes took to the annual B2B Marketing Conference, which […]

KellyOCG No Fluff

KellyOCG Using creativity to cut through industry fluff A refreshingly honest campaign to boldly ram home why KellyOCG is the standout global workforce solutions partner in an industry awash with ‘fluff’.   In just a few months, the campaign has been a big success, resulting in: new opportunities generated $ 0 mil won in new business […]

KellyOCG

KellyOCG Harnessing ABM to help a new service blossom One of KellyOCG’s first ABM campaigns, which helped them launch a brand new product in the high-growth business market. Silver Winner for Best ABM Campaign at B2B Ignite ’23 in pipeline revenue $ 0 mil MQLs 0 + webinar registrations 0 The trouble with flexible talent […]

Neo4j

Neo4j Engaging high-potential customers with precision ABM Gold Winner for Best Customer Growth or Retention Initiative at B2B Marketing Awards ’24 Gold Winner for Best Sales Enablement Initiative at B2B Marketing Awards ’24 An ABM campaign designed to grow Neo4j’s footprint within 8x “platinum” accounts. pipeline revenue $ 0 million new customer contacts 0 ROI […]

Exasol

Exasol A high-growth ABM engine to end retro expectations Gold Winner for Best Use of Content Marketing at B2B Marketing Awards ’21 Gold Winner for Best Sales Enablement Initiative at B2B Marketing Awards ’21 Gold Winner for Best Use of ABM at B2B Marketing Awards ’21 A highly targeted ABM engine at scale that used […]

Applaud

Applaud Employee Experience, Evolved An award-nominated ABM campaign that reclaimed Applaud’s market-leading voice and creatively disrupted the digital employee experience (EX) market.  impressions 0 sales opportunities in eight weeks 0 ROI 0 % Standing out from the crowd With the pandemic raising employee expectations around flexible working and HR technology, and competitors crowding into the […]

Masternaut

Masternaut OEM Getting personal with the world’s biggest vehicle manufacturers A one-to-one ABM campaign that gained a Europe-wide contract with Ford, opened conversations with the world’s biggest vehicle manufacturers and won a GOLD International B2B Marketing Award. ROI 0 % international engagement with target accounts 0 % response rate across all account contacts 0 % […]

Quantexa

Quantexa Intelligent ABM as innovative as criminals A ground-breaking 1:Few campaign that ushered in a new era for fraud detection. Gold Winner for Best Use of Innovative Content Marketing at Fintech B2B Marketing Global Awards ’23 Gold Winner for Best Enterprise-Targeted Campaign at B2B Ignite ’23 Nominated for Best Omnichannel Campaign at B2B Ignite ’23 […]

Sinequa

Sinequa Unifying data perspectives through enterprise search A 1-1 and 1-few ABM programme targeting financial services and manufacturing industry leaders who were unable to see the full picture when it came to their customer data, a challenge brought to life by clever creative and highly targeted and informative content.  account engagement 0 % meetings booked […]