THE B2B
BREAKFAST CLUB

Big ideas. Real talk. Hot breakfast.

Hosted by Radish at
Soho Works, 180 Lofts, The Strand

Tired of beige B2B? Us too. B2B Breakfast Club is a bimonthly morning event for marketers who want to swap autopilot for inspiration — with sharp thinking, fresh ideas, and a proper hot breakfast to kick things off.

Each session brings together a small group of B2B marketers to explore a focused theme — from brand and creativity to pipeline and AI — with short talks, open discussion, and great company.

What to expect

🍳 Hot breakfast & coffee
at Soho Works, 180 Lofts, The Strand

🎤 Short, sharp sessions
from Radish and guest speakers

💬 Relaxed, no-fluff conversation
no name badges, no pressure

⏱️ 1.5 hours, start to finish
you’ll be back at your desk by 11:00

Upcoming events

Rethinking ABM and Deal-Based Marketing

What if ABM wasn’t just about targeting — but about brand?

In this session, we’ll look at how deal-based marketing is evolving — and why the smartest B2B teams are putting brand thinking at the heart of ABM strategies to drive standout, relevance, and stronger conversion.

Thursday 4th September 2025, 09:00–10:30

AI for Marketing Teams

Cut through the hype and get to the practical stuff.

We’ll explore where AI is already adding value in B2B marketing — from planning and content to insight and automation — and how to get started without getting overwhelmed.

Thursday 16th October 2025, 09:00–10:30

What’s Really Driving Pipeline in 2025

What’s working, what’s not, and where the smart money’s going.

Join us for an honest conversation about what’s actually moving the needle — including the channels, tactics and thinking that are turning brand into revenue.

Thursday 27th November 2025, 09:00–10:30