THE B2B
BREAKFAST CLUB
Big ideas. Real talk. Hot breakfast.
Hosted by Radish at
Soho House, 180 Lofts,
The Strand, WC2R 1EA
Tired of beige B2B? Us too. B2B Breakfast Club is a bimonthly morning event for marketers who want to swap autopilot for inspiration — with sharp thinking, fresh ideas, and a proper hot breakfast to kick things off.
Each session brings together a small group of B2B marketers to explore a focused theme — from brand and creativity to pipeline and AI — with short talks, open discussion, and great company.
What to expect
🍳 Hot breakfast & coffee
at Soho House, 180 Lofts, The Strand
🎤 Short, sharp sessions
from Radish and guest speakers
💬 Relaxed, no-fluff conversation
no name badges, no pressure
⏱️ 1.5 hours, start to finish
you’ll be back at your desk by 11:00
Upcoming events
Rethinking ABM and Deal-Based Marketing
ABM is evolving fast.
From account-based branding that builds real affinity, to AI transforming how we plan, personalise and execute — this session brings together leading ABM experts to explore what’s changing, what’s working, and how we can use smarter ABM to win the deals that matter.
Thursday 4th September 2025, 09:00–10:30
AI for Marketing Leaders
Cut through the hype and get to the practical stuff.
We’ll explore where AI is already adding value in B2B marketing — from planning and content to insight and automation — and how to get started without getting overwhelmed.
Thursday 16th October 2025, 09:00–10:30
What’s Really Driving Pipeline in 2025
What’s working, what’s not, and where the smart money’s going.
Join us for an honest conversation about what’s actually moving the needle — including the channels, tactics and thinking that are turning brand into revenue.
Thursday 27th November 2025, 09:00–10:30
Selbey Anderson Group of agencies