THE B2B
BREAKFAST CLUB
Big ideas. Real talk. Hot breakfast.
Hosted by Radish at
Soho Works, 180 Lofts, The Strand
Tired of beige B2B? Us too. B2B Breakfast Club is a bimonthly morning event for marketers who want to swap autopilot for inspiration — with sharp thinking, fresh ideas, and a proper hot breakfast to kick things off.
Each session brings together a small group of B2B marketers to explore a focused theme — from brand and creativity to pipeline and AI — with short talks, open discussion, and great company.
What to expect
🍳 Hot breakfast & coffee
at Soho Works, 180 Lofts, The Strand
🎤 Short, sharp sessions
from Radish and guest speakers
💬 Relaxed, no-fluff conversation
no name badges, no pressure
⏱️ 1.5 hours, start to finish
you’ll be back at your desk by 11:00
Upcoming events
Rethinking ABM and Deal-Based Marketing
What if ABM wasn’t just about targeting — but about brand?
In this session, we’ll look at how deal-based marketing is evolving — and why the smartest B2B teams are putting brand thinking at the heart of ABM strategies to drive standout, relevance, and stronger conversion.
Thursday 4th September 2025, 09:00–10:30
AI for Marketing Teams
Cut through the hype and get to the practical stuff.
We’ll explore where AI is already adding value in B2B marketing — from planning and content to insight and automation — and how to get started without getting overwhelmed.
Thursday 16th October 2025, 09:00–10:30
What’s Really Driving Pipeline in 2025
What’s working, what’s not, and where the smart money’s going.
Join us for an honest conversation about what’s actually moving the needle — including the channels, tactics and thinking that are turning brand into revenue.
Thursday 27th November 2025, 09:00–10:30
Selbey Anderson Group of agencies